News'Hubcaps to Creative Hubs' Short Films Set to Start Shooting This Week
Filming begins for the 'Hubcaps to Creative Hubs' project

'Hubcaps to Creative Hubs' Short Films Set to Start Shooting This Week

Locally crowdfunded Deakin & Melbourne University and Creative Geelong Inc film project set to capture stories of 'industrial past and creative future'

Local crowdfunding film research project 'Hubcaps to Creative Hubs' is set to start filming over four Geelong locations this week in a collaborative effort between Deakin University, the University of Melbourne and Creative Geelong Inc.

Deakin University and Creative Geelong Inc have partnered with leading television documentary producer Nick Searle to tell the stories of Geelong's industrial sites currently undergoing creative transformations, pointing to a new creative and maker culture.

According to University of Melbourne's Dr Cristina Garduno-Freeman, the response from the community, local businesses and organisations was outstanding, with the fundraising goal exceeded.

"We were aiming for $15,000 to be raised to make these three short films but ended up with $20,000. The Geelong community was incredibly enthusiastic and supportive of the project."

The Hubcaps to Creative Hubs campaign captured the imagination of the community with grants given from Geelong Connected Communities and the City of Greater Geelong, and strong pledges from the TAC, the Costa Property Group, the David Hamilton Property Group, the Geelong Chamber of Commerce, Fysho, G21, Gartland Property and UBU Gallery. Smaller pledges were made from others showing support across the wider community to reach the $20,000 total.

Creative Geelong Inc President Jennifer Cromarty said filming will include three of Geelong's former industrial sites currently undergoing a creative transformation: Old Paper Mills in Fyansford, R.S.S. Woollen and Worsted Mills in Rutland Street Newtown, and Federal Woollen Mills in North Geelong.

"The films will be shot and produced by director and program developer Nicholas Searle. Once completed, the films will encourage further investment in the local economy and provide broadcast-quality marketing material for the region to help promote and strengthen the local creative industries sector. Creative industries across the G21 region account for 8% of all employment with over 7,800 jobs. The role of creative industries in our region is helping shape our Clever & Creative future," Ms. Cromarty said.

To learn more about Hubcaps to Creative Hubs visit

Media contact: Helen Kostiuk & Jennifer Cromarty, Creative Geelong Inc E: M: 0413 754 606 (Helen) M: 0413 241 033 (Jen)