From Hubcaps to Creative Hubs

  • Pozible campaign

Project Overview

Geelong has been, and always will be a city of makers. The much-loved Australian ute, refrigeration techniques and, according to many, Aussie Rules as we know it were all made here.

Since Geelong was first surveyed in 1838, the hum of mills, factories and industry has provided an enduring soundscape that has been diminished by tariff cuts, free trade agreements and changes to industrial processes. But among the rust bucket heritage of the region's dis-used paper and woollen mills, a grassroots groundswell is reconnecting with Geelong's maker past through contemporary creative industries.

Creative Geelong Inc is collaborating with Deakin University researchers, Dr Fiona Gray and Dr Cristina Garduno Freeman, to document the inspiration, stories and places of the people driving the reinvented maker culture of Geelong.

Part of the Hubcaps to Creative Hubs project is the creation of a series of high quality, short documentary films. The films will focus on three of Geelong's former industrial sites that are currently undergoing a creative transformation:

These films will be shot and produced by factual post-producer, director and program developer Nicholas Searle who has recently worked on Australia's biggest factual formats, including Grand Designs Australia, River Cottage Australia, and reality television series The Recruit.

Through Deakin University's Research My World program, these short films will be co-funded through funds raised via crowdfunding platform Pozible.

Hubcaps to Creative Hubs is a living history research project, painting new layers on the picture of what we are and what we are becoming. Visit our Pozible campaign to donate and be a part of Geelong's story of innovators, makers and creators.

Project Biographies

Hubcaps to Creative Hubs researchers and filmmaker Dr Fiona Gray is a Research Fellow in the Centre for Regional and Rural Futures (CeRRF) at Deakin University. She is a registered architect with 20 years of industry experience across residential, commercial and government sectors. Her key research interests include place making, creative cities, and urban revitalisation with a particular focus on regional centres. She also has a passion for inclusive community projects as demonstrated by her work with 'Eco-Cubby', an outreach program of the City of Melbourne.

Her research has been recognised via academic awards including the Neil Archbold Memorial Medal, the SAHANZ David Saunders Grant, and the Green Lines Institute Best Paper Award. In 2016 she was awarded an Advanced Leadership Scholarship by Women in Leadership Australia. Fiona is the Victorian State Chair of the Australasian Early Career Urban Researchers Network (AECURN), a Board member of Creative Geelong, and a Community Coordinator for the Golden Plains Shire.

Dr Cristina Garduno Freeman is an early career researcher and lecturer at Deakin University. Her research sits at the intersection of architecture, heritage and digital media and draws on creative and visual methodologies and participatory culture. She has a forthcoming book in 2017 titled Participatory Culture and the Social Value of an Architectural Icon: Sydney Opera House (Routledge, UK). Cristina is a multidisciplinary designer and has practiced professionally in architecture, landscape architecture and urban design, and in visual communication design.

Nicholas Searle is a factual post-producer, director and program developer who has recently worked on Australia's biggest factual formats, including Grand Designs Australia, River Cottage Australia, and reality television series The Recruit. He previously contributed to the specialist science series Catalyst, Redesign My Brain, and the much-loved family technology show The New Inventors.

As a developer of independent television Nicholas directed and produced BigArt for SBS in 2016. A second series of this arts/engineering series is in production. Nicholas has experience and skills in every aspect of television production, including shooting, editing and presenting.

General project support, communication strategy and event management provided by: Jennifer Cromarty, Creative Geelong Inc President and Helen Kostiuk, Creative Geelong Inc Secretary.

Hc2CH cut 3 from Nicholas Searle on Vimeo.

October 2016